Our background in hospitality PR and marketing communications enabled us to collaborate seamlessly with this hotel marketing organization. The result was a strategic, smart, cost-efficient and highly-successful media campaign for the 4th Virtus (Annual) Awards and the very first Great Room Sale in 2018. HSMA has been our partner since then.
"Building more rooms key to tourism growth."
Published May 17, 2019, Business Mirror
A LAWMAKER has enjoined the private hospitality industry to expand hotel capacities as the government tries to attract more foreign tourists to the country.
Keynoting the 40th anniversary celebration of the Hotel Sales and Marketing Association (HSMA) on Wednesday,
Sen. Joel Villanueva said, “kindly build more rooms and please hire more Filipinos,” as the Department of Tourism (DOT) tries to attain an arrivals target of 12 million foreign tourists by 2022. “I think it’s doable and God’s favor is upon us with the reopening of our tourism’s crown jewel, Boracay,” he said. “We also expect positive changes with the refreshed ‘It’s More Fun in the Philippines’ campaign slogan, not to mention, the country’s hosting of Southeast Asian Games by end of this year at the New Clark City.”
To read the entire article, please click this link: http://bit.ly/MoreRooms
WINNERS OF THE ‘OSCARS’ IN PHILIPPINE HOSPITALITY INDUSTRY ANNOUNCED
Online article published December 7, 2018, Tripzilla.PH
Known as the ‘Oscars’ of the local hospitality industry, the Virtus Awards recognised the top performing hotels and resorts for 2018 at a formal ceremony held in Manila Marriott Hotel.
The prestigious event has been spearheaded by the Hotel Sales and Marketing Association of the Philippines (HSMA) since it started back in 2015. To determine the winners, the candidates underwent a panel interview by a separate group of travel stakeholders, media and marketing professionals.
To read the full article, please click this link: http://bit.ly/HSMAWinners
Hoteliers Celebrate Outstanding Sales and Marketing Performers
Posted December 4, 2018, OrangeMagazine.Ph
The Hotel Sales and Marketing Association of the Philippines (HSMA) recognized outstanding performers among their ranks in a glittering ceremony at the Manila Marriott Hotel recently.
The Virtus Awards, considered as the most prestigious award-giving body for hospitality sales and marketing professionals, announced winners for Outstanding Sales and Marketing Associate, Outstanding Manager, Outstanding Leader and the best Sales and Marketing Campaign for 2018 during a Filipiñana-themed sit-down dinner with industry big-wigs, including Department of Tourism spokesman and Under Secretary Benito C. Bengzon, in attendance.
To read the full article, please click this link: http://bit.ly/AwOr2
DOT Credits Tourism Growth to Marketing Pros of Hotels
Published October 10, 2018, BusinessMirror
THE Philippines continues to be top of mind of many foreign tourists as arrivals grew by 8.5 percent to 4.85 million from January to August 2018.
In a speech before guests at the Virtus Awards 2018 of the Hotel and Sales Marketing Association International (HSMA) at the Marriott Manila grand ballroom, Undersecretary for Tourism Development Planning Benito C. Bengzon said the country “has kept a high profile in the world of tourism. We are still among the most sought-after destinations by foreign travelers. In fact, foreign visitor arrivals to the country continue to grow by leaps and bounds.”
To read the full article, please clink this link: http://bit.ly/HSMAMirror
HSMA Virtus Awards 2018
Posted November 22, 2018, HeyJaey.com
Last October, the 4th HSMA Virtus Awards, one of the grandest awarding event in the hospitality industry, happened at the Marriott Grand Ballroom in Pasay, Philippines. The Hotel Sales & Marketing Association provides sales & marketing professionals with tools, insights & expertise to help move brands and remain current in the evolving hotel & resorts industry.
Each year, a multi-category competition offers a platform to such professionals in the Philippine to share their stories of excellence and success. The Virtus Awards acknowledges strategies & innovation that bring about measurable results and ROI to their respective properties. During the opening message of Christine Ibarreta, President of HSMA, she highlighted that this year, more hotel nominees are selected and these are people & programs that exemplifies talent, engagement and sustainable tourism.
To read the rest of this post, please click this link: http://bit.ly/hsmahj