In 2015, award-winning Spanish chef, Chele Gonzalez experimented with a paella-specialty restaurant which he named Arrozeria at Century City Mall. MG Asia’s collaboration with Chef Chele comprised of a media launch, sustained and targeted awareness program that included media entertainment, direct marketing promotional efforts, counsel for monthly/seasonal promos, and direct marketing efforts. Arrozeria opened a second branch in Bonifacio High Street in 2016.
ArroZeria Manila: Bringing Out the Best in Paella
Published August 10, 2015, Philippine Tatler
Driven by the philosophy of serving high quality food with sustainable local ingredients—without pretensions— backed by the aim of helping local farm communities, the chefs J. Luis Gonzalez, Ivan Saiz, and Kenneth Fresnido of Vask and Gallery Vask have opened ArroZeria to serve the best paellas in town. Having unpretentious and casual restaurant interiors, one of Century City Mall’s prime dining locations invites epicureans to get a taste of sumptuous food that is simpler, homier, comfort-driven, and reasonably priced. Indeed, ArroZeria does not take its claim of being the closest place to savour paellas in Spain as it puts high regard to the quality of its restaurant menu’s star—rice.
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